Chartwell's Affiliate Program is a referral-based incentive program, whereby the licensee awards commissions to partners, webmasters and brokers for sending players to the licensee's gaming site.

Affiliate Program Functionality

•  Allows for a licensee's creation of new partners, webmasters, brokers and marketing campaigns.

•  Identifies traffic and associates it with a customer registration and/or login session.

•  Provides reporting on traffic and ultimately any profit generated.

Partner sites run off the licensee's gaming system. To the player, it's a separate site with a unique look and feel, but the licensee only has to maintain one back-end. Since most online gamers like to visit multiple sites, this offers the licensee the chance to retain players while still offering them the variety they demand. The partner site can belong to the licensee or to a separate operation.

Webmasters drive traffic to the licensee or partner sites either by offering a click-through banner on their own site, or in emails targeted at potential players.

Brokers are players who enable other players to play at the site by interacting with the site's banking software for players who don't have a credit card, or simply aren't comfortable doing financials transactions over the Internet. The broker deposits money into his or her own account and then transfers it into the other player's account so the player can make bets, then transfers it out of the player's account and back into their own, giving the player cash when the player wants to cash out.

Compensation

Operators can set up a variety of compensation schemes, based on casino hold, bingo card sales, poker rake or time period. Compensation can be calculated by calendar periods like months, or by financial periods like four weeks. CyberBoss reporting shows how much is due to each partner, webmaster and broker, and keeps track of payments made. Affiliates can also view reports based on their own players' activity.